V Australia Airlines, Virgin Blue's new trans-pacific airline received Australian regulatory approval to start flying from Australia to the West coast of the United States. Airline officials declined comment on which cities would be served, but San Francisco and Los Angeles are considered the most uncompetitive long-haul air routes in the world, with Qantas having a strong-hold over all other carriers. Additionally, based on demand, the San Francisco Bay Area has demonstrated a need for additional service to to Australia. The initial rollout calls for 10 weekly flights to the U.S West coast.
V Australia still needs U.S government approval, but says its plans are to fly by the 4th quarter 2008 when brand new 777-ER planes are delivered.
JetStar, another Australian based low cost carrier had previously reported targeting the Bay Area with service direct to Australia by the end of 2007.
Contributing source: The Australian