The budget, no-frills, side-of-the-road motel chain prominent on the West coast since the 1960's - Motel 6, may soon be carrying a new look and style. French-based Accor Hotels, the parent company of Motel 6, announced a 'Phoenix' prototype, which would "set a new standard for economy hotels," Olivier Poirot, chief executive for Motel 6 said in a press release.
The rooms (pictured below) would be arranged in a modern, European boutique-style design, with brightly painted guestrooms, flat-screen TV's and and hardwood floors.
Meanwhile the new, modern bathroom will feature double doors and a black granite counter top with a vessel/raised sink. The bathroom features a large vanity area with a bright decorative towel cubby on the wall that adds extra accent lighting.“This design embodies the heart of Motel 6 – it’s no-frills, uncomplicated and efficient with a new modern edge,” said Jim Amorosia, president and COO of Motel 6 and Studio 6. “The Phoenix prototype offers the best of both worlds - an upscale feel at the lowest price of any national chain.”
The new prototype will be available to franchisees by summer 2009.
The new prototype will be available to franchisees by summer 2009.