Then comes along Southwest Airlines. With banner messages such as, "No surprise fees," and "Fees don't fly with us," the airline launched a media campaign last month which clearly goes against the nickel-and-diming strategy present throughout the rest of the industry. One television features a traveler feeding quarters into coin boxes to open the overhead bin, adjust his seat, and close his window blind.
In addition to television ads, the ad blitz covered print media, online banner ads, and radio spots. The airline also dedicated a page on their website outlining fees Southwest does not charge for.