San Francisco-based Virgin America announced today an option called, "Main Cabin Select,"whereby coach-class passengers can buy up to receive an enhanced in-flight experience. MCS, which will be available on flights beginning on October, includes coach-class seats configured with 38" seat pitch (6 inches more than a typical seat), dedicated overhead bin space, complimentary food and cocktails, and an all-access pass to the Red In-inflight entertainment system.From a service standpoint, Main Cabin Select is situated between First and Coach class, although MCS amenities sound closer to a first class product. MCS will be available for purchase starting September 15, 2008, for flights beginning from mid-October 2008 on. No word yet on the price tag for passengers seeking MCS.