Thursday, October 2, 2008

Southwest Introduces Priority Security Lanes At Select Airports

Southwest Airlines will soon introduce priority security lane access for its Business Select and Rapid Reward A-List Customers at select airports.

Later this month, the airline will implement the lanes branded “Fly By” at the following locations: Baltimore/Washington International, Dallas Love Field, Phoenix Sky Harbor International, Orange County John Wayne, Denver International, San Francisco International, and Los Angeles International. Southwest plans to add additional airports to the Fly By rollout starting in November 2008, continuing to implement the priority security lane program throughout its system on an airport by airport basis.

Southwest Customers can take advantage of Southwest’s Fly By Security Lanes by presenting an A-List identification card or by presenting a Business Select boarding pass. A-List status applies to Rapid Rewards Members who fly 16 qualifying roundtrips in 12 months, while Business Select fares are usually more costly than regular fares, but come ticket flexibility and a few other perks.

In a press release, Kevin Krone, Vice President of Marketing, Sales and Distribution said, “We believe that our Customers will appreciate the added benefit priority security lanes will provide. Expediting passengers through security is just one example of how Southwest is enhancing the Customer experience by offering added convenience for seasoned travelers.”