Fare Sales Often Lost in Translation

In this Washington Times post, writer Nicholas Kralev explains how the U.S airline industry continues to mislead customers when they advertise airfare sales.  A banner advertisement of cheap flights to Orlando, for example, is followed by fine print stating the price is for each direction based on round-trip purchase. Kralev asks, "So if a round trip is required to get the quoted price, why aren't fares advertised in the actual amount you need to pay for a round trip?" Read the rest of the story.