Monday, January 21, 2008

Freddie Awards: Vote for your favorite frequent travel programs

Frequent travelers from around the world are invited to cast a vote in the 20th Annual Freddie Awards, which are designed to award excellence among frequent travel programs in the airline, hotel and credit card industries. Introduced by InsideFlyer magazine publisher Randy Petersen in 1988, the Freddies allow members to rank airline and hotel programs from their point of view. The awards have grown in stature and importance and are the most prestigious member-generated awards in the industry.

Voters rate hotel, airline and credit card programs in nine categories: Program of the Year, Best Award, Best Bonus Promotion, Best Affinity Credit Card, Best Member Communications, Best Award Redemption, Best Elite-Level Program, Best Customer Service and Best Web Site.
The Freddie Awards are determined by value voting, a system in which voters rate the value of their program choices on a scale of one to 10. Programs with the highest average score and at least one percent of the popular vote in each category are awarded Freddies. In essence, Freddies are awarded for quality, not quantity.

The awards are named after the late Sir Freddie Laker (1922-2006) who attracted fame, and a knighthood in the United Kingdom, for his pioneering marketing ideas within the travel industry in the 1970s.
Vote Now! Freddie Award balloting is conducted entirely online at Voting concludes on February 29, 2008 at 11:59 p.m. MT.