Starting next year, Disneyland and Walt Disney World will honor guests celebrating their birthday with free admission into the parks. According to Disney, the idea is to embrace "celebration vacations," a trend whereby leisure travelers are frequently on vacation to mark a special occasion, such as a birthday. Starting today, Disney will begin running TV ads with a new marketing slogan: "What will you celebrate?"
Monday, September 22, 2008
Disney Offers Free Admission On Your Birthday
Starting next year, Disneyland and Walt Disney World will honor guests celebrating their birthday with free admission into the parks. According to Disney, the idea is to embrace "celebration vacations," a trend whereby leisure travelers are frequently on vacation to mark a special occasion, such as a birthday. Starting today, Disney will begin running TV ads with a new marketing slogan: "What will you celebrate?"