Wednesday, March 11, 2009

Hilton To Roll Out New Lifestyle Hotel Brand in 2012

From *wood comes news that Hilton plans to launch a new brand of hotels aimed at "globally conscious and modern traveler". Denizen hotels will target both business and leisure travelers with each property featuring a spa, a lounge and individual work stations in the lobby.

This development comes after Hilton successfully recruited two former Starwood Execs who help build the companies boutique brand - W Hotels.

Although Hilton did not give specifics on where the first Denizen's will debut, negotiations are going on worldwide including Abu Dhabi, Austin, Hollywood, Beverly Hills, Buenos Aires, Cancun, Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.