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Hilton To Roll Out New Lifestyle Hotel Brand in 2012

From *wood comes news that Hilton plans to launch a new brand of hotels aimed at "globally conscious and modern traveler". Denizen hotels will target both business and leisure travelers with each property featuring a spa, a lounge and individual work stations in the lobby.

This development comes after Hilton successfully recruited two former Starwood Execs who help build the companies boutique brand - W Hotels.

Although Hilton did not give specifics on where the first Denizen's will debut, negotiations are going on worldwide including Abu Dhabi, Austin, Hollywood, Beverly Hills, Buenos Aires, Cancun, Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.

Hilton Goes Pet Friendly

Hilton Hotels announced last week plans to welcome dogs and cats into hotels in the United States by later this summer. "Hilton focuses on providing a hassle-free and inspired experience for the world's travelers - and for many travelers, being able to include a four-legged friend is critical to achieving a relaxed and productive stay," said Jeff Diskin, senior vice president - brand management, Hilton Hotels & Resorts.

But your four-legged friend won't simply have a corner to sleep in. Part of the pet friendly program includes offering premium pet amenities such as stain-, water- and microbial-resistant pet bed, as well as food and water bowls with placemat, and an exclusive pet amenity kit complete with dog waste clean-up bags and treats. Participating hotels will also offer a pet concierge, including providing information about local veterinarians and dog runs.

Visit www.hilton.com/pets for more information.