
A) January and February are slow travel months, they should be enticing people to fly with double mile promotions and fare discounts
B) The value of 10,000 miles is is worth A LOT more than $50.00. The most basic measure is a free roundtrip ticket in the Continental U.S; 25,000 miles on U.S. Air. So dumping 10,000 of your miles is worth almost a free 1 way ticket across the country, which is worth far more than $50.
If you have miles "just sitting" in your U.S air account (or other airlines for that matter), even if your not close to a free ticket yet, I recommend you "let it ride". You need to have activity in most frequent flyer programs within 18-36 months otherwise you forfeit your miles. Simply renting a car from Avis for example can earn you frequent flyer miles, and count as activity in your frequent flyer program. In my opinion this is a wiser choice than falling for this U.S Airways "promotion".
From the email: Coming soon! Starting October 22, you can reduce the fare of a US Airways roundtrip ticket by $50 by redeeming 10,000 Dividend Miles. This offer will be valid on all published US Airways roundtrip fares flown in January and February 2008 with a 14-day advance purchase.