Wednesday, November 12, 2008

Fare Sales Often Lost in Translation

In this Washington Times post, writer Nicholas Kralev explains how the U.S airline industry continues to mislead customers when they advertise airfare sales.  A banner advertisement of cheap flights to Orlando, for example, is followed by fine print stating the price is for each direction based on round-trip purchase. Kralev asks, "So if a round trip is required to get the quoted price, why aren't fares advertised in the actual amount you need to pay for a round trip?" Read the rest of the story.